As Marriott Hotels opened the Stanton in a renovated Art Deco building in South Beach, the challenge was to strike the right balance of excitement and modernity, respecting the history of the building and the neighborhood.

For the custom lettering, we were inspired by the Art Deco era that permeates the neighborhood.

For the exterior signage we chose black aluminum extruded letters, pin-mounted on existing limestone facade.

The signage pays homage to the neighborhood roots as well as the iconic building, while thrusting the brand towards a modern, hip demographic.