Model, writer, influencer and media personality. Emily needed a brand that reflected all of that coherently - and without losing a bit of her authenticity and candor. We found a unifying thread and developed a concept around it.

We imagined a liquid identity, and designed it to grow with the young thirty-something influencer.

Each iteration was thought to represent one of the stages of Emily.

The digital design, in addition to reflect the brand identity, needed to be a functional platform that allow Emily to communicate and interact with her audience across all stages.

The identity and web design were created in collaboration with Rebecca White.